Gulf Place Revitalization Project

Project Overview: The Gulf Shores public beach-front area at the terminus of Highway 59 and Beach Boulevard is one of the City’s most prominent locations and is the center of economic activity for the community. Public access and pedestrian safety are critical to the economic success of the region moving forward. In an effort to activate, revitalize, and efficiently manage this important community resource the City has developed a master plan for redevelopment of the beach-front area known as ‘Gulf Place’. The overall vision of this comprehensive plan is to develop the public beach area into a safe, accessible, family-friendly destination that serves different activities and acts as a catalyst for economic development. 

The planning process accounts for the numerous events which take place during the off-season such as the Annual National Shrimp Festival and the Oyster Cook-off and Craft Beer Festival.  Great care will been taken to ensure their success with minimal disruption.  While under construction, periodic closure of the main beach area will occur and the public is requested to utilize the “NEW” West Gulf Place beach access at west 2nd street.

Construction Dates: 

Sept. 2017 - April 2018

Approved Budget: 

$15 million

Design By: 



Cunningham DeLaney Construction, LLC

Phase 1 

Phase I construction began September 6, 2016 and was completed in June of 2017. This portion of the project totals at $4.5 million and includes:

  • Enhanced and expanded parking
  • 20 foot wide beach boardwalk
  • Seating and shade structures
  • Renovated public restroom facilities
  • New Beach Safety Headquarters
  • Extensive natural/coastal landscape

Phase 1 Plan

Phase 2

Phase 2 construction was completed in April of 2018. This portion of the project totals at $4.67 million and includes:

  • 20 foot wide beach boardwalk
  • Large public green space for events
  • Children’s playground
  • Seating and shade structures
  • Improved pedestrian access and safety
  • Improved traffic flow and drop-off locations
  • Renovated public restroom facilities
  • Environmentally-friendly lighting
  • Attractive hardscaping and landscaping

Phase 2 Plan